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Advertising and anthropology : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt, Robert J. Morais.

By: Malefyt, Timothy de Waal
Contributor(s): Morais, Robert J
Publisher: Oxford : Berg, 2012.Description: xiii, 186 p. ; 24 cm.ISBN: 9780857852014; 0857852019; 9780857852021 (pbk.); 0857852027 (pbk.)Subject(s): Advertising -- Social aspects | Anthropology | Marketing researchDDC classification: 659.1042
Item type Home library Collection Shelving location Class number Copy number Status Date due Barcode Item reservations
Book Book British Museum
Africa Oceania and the Americas Open Shelves KFXB [MAL-] (Browse shelf(Opens below)) 1 Available M50817
Total reservations: 0

Includes bibliography: (p. 161-176) and index.