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Advertising and anthropology : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt, Robert J. Morais.

By: Malefyt, Timothy de Waal
Contributor(s): Morais, Robert J
Publisher: Oxford : Berg, 2012.Description: xiii, 186 p. ; 24 cm.ISBN: 9780857852014; 0857852019; 9780857852021 (pbk.); 0857852027 (pbk.)Subject(s): Advertising -- Social aspects | Anthropology | Marketing researchDDC classification: 659.1042
Holdings
Item type Home library Collection Shelving location Class number Copy number Status Date due Barcode Item reservations
Book Book British Museum
Africa Oceania and the Americas Open Shelves KFXB [MAL-] (Browse shelf(Opens below)) 1 Available M50817
Total reservations: 0

Includes bibliography: (p. 161-176) and index.